21 Savage joined Get Schooled and Juma to expand his, “21 Savage Bank Account Campaign,” a campaign aimed at teaching teens money basic The campaign launches shortly after 21 Savage’s release from ICE custody after being unjustifiably detained/Arrested by ICE on the morning of February 3, 2019.
The campaign is for Building on last year’s efforts that engaged tens of thousands of young people across 43 states, the campaign will increase the tools and resources available to young people and it is set to boost the financial literacy of hundreds of thousands of young people from across America.
The campaign is named after 21 Saavge’s number 1 song, Bank Account, this is what he explained about Bank Account: “While my #1 song was called bank account, growing up, I knew almost nothing about bank accounts,” said 21 Savage, “As I have gotten smarter about financial management, I realize how empowering it is to control your money rather than be controlled by it. I want to help kids with a background similar to mine to get smart about their money.”
The Bank Acccout Campaign is designed to ensure all young people have the knowledge they need to make good financial decisions. Elements of the campaign will include:
- 21 Savage as Your Money Making Mentor: 21 Savage will offer monthly tips as young people’s “money making mentor” on why learning how managing your money is key to your future success.
- 21 Tips: Juma and Get Schooled have aggregated the most important “21 Tips” to achieve financial literacy. These will be introduced online and through social media.
- Digital curriculum: Working with Juma’s financial literacy experts, the campaign will release a monthly digital badge tied to 21 Savage Money Making Mentor tips. Monthly topics will include the basics of making money, budgeting, credit/credit cards, and investing. The content will be released through press and social media each month.
- Text Help: Young people with questions about money including how to finance their college education can text “money” to 33-55-77.