J. Cole surprised fans today with the release of his new single, “Snow On Tha Bluff.” The track is a direct reaction to ongoing protests against police brutality and racial injustice, and specifically speaks to Cole’s struggles with navigating activism as a celebrity. “, The new song, “Snow On Tha Bluff” marks Cole’s first official single since 2019’s “Middle Child.”
“There’s a young lady out there she way smarter than me/I scrolled through her timeline in these wild times and I started to read/She mad at these crackers, she mad at these capitalists, mad at these murder police,” –J. Cole raps in part.
Almost, every part of the song, Cole follows weeks of civil unrest stemming from the deaths of George Floyd, Breonna Taylor, Tony McDade, Rayshard Brooks and numerous other Black people who have been killed by police officers. Few weeks ago, J. Cole was seen on the frontlines supporting protesters who are risking their lives to bring about equality for the Black community. You can listen J. Cole’s new single “Snow on tha bluff” below.